Brands I've worked with.
All projects are protected under NDA. Case studies focus on approach, process, and decisions rather than specific deliverables or proprietary details.
Led end-to-end UX discovery and design for a next-generation retail media platform, bringing together planning, campaign management, measurement and billing into a unified experience. Defined scalable user journeys and build-ready designs for a complex enterprise ecosystem.
Led UX on rebuilding a legacy public-sector service on a modern, standards-compliant platform. A brief framed as like-for-like became an end-to-end redesign of the journey, content and information architecture, delivered alongside content, business analysis, delivery and development.
Conceptualised a centralised reporting and information platform that unified fragmented processes across multiple business functions into a single source of truth. Defined the information architecture, navigation and experience framework to improve findability, governance and collaboration.
Designed best-in-class, mobile-first e-commerce experiences for a global luxury retailer, supporting multiple operating models spanning international markets. Established scalable journey foundations through research-led design and iterative prototyping.
Replaced a buried hamburger menu with a platform-native bottom navigation bar to lift add-to-cart conversion from key pages and cut the time taken to reach them. Validated the redesign through hypothesis-led usability testing before handover to engineering.