Brands I've worked with.
All projects are protected under NDA. Case studies focus on approach, process, and decisions rather than specific deliverables or proprietary details.
Designed a unified digital experience that simplified access across a fragmented IoT ecosystem and established a clear entry point for customers and internal users. Defined scalable UX principles, end-to-end journeys and foundational designs to support future platform evolution.
Led end-to-end UX discovery and design for a next-generation retail media platform, bringing together planning, campaign management, measurement and billing into a unified experience. Defined scalable user journeys and build-ready designs for a complex enterprise ecosystem.
Conceptualised a centralised reporting and information platform that unified fragmented processes across multiple business functions into a single source of truth. Defined the information architecture, navigation and experience framework to improve findability, governance and collaboration.
Designed best-in-class, mobile-first e-commerce experiences for a global luxury retailer, supporting multiple operating models spanning international markets. Established scalable journey foundations through research-led design and iterative prototyping.